Chamber, economic development leaders talk promotional efforts

by nathan oster

With warmer weather and tourist season fast approaching, representatives of Greybull’s economic development committee, lodging tax committee and chamber of commerce gathered Monday afternoon to discuss their ongoing efforts to promote the town.

Paul Thur, the town administrator/finance director and a member of all three, led the meeting.

Thur discussed some of the major lodging tax expenditures of the past year, including a quarter page ad in the tabloid publication dedicated to the country’s national parks and put out by USA Today and the National Geographic Channel as well as a Visit USA Parks campaign that promoted Greybull.  Included in the package was the shooting and production of a mountain biking video that was widely circulated on YouTube.

Several other items and proposals were discussed at Monday’s meeting. Among them:

  • A proposal by Visit USA Parks to continue its marketing of Greybull to people planning their Yellowstone visits, including translation services and distribution to the UK/Germany/France/Italy market. Visit USA Parks is proposing to do it for $3,995.

Members in attendance Monday were reluctant about re-upping, opting instead to determine if anyone local could do the same work for less money.

  • A placemaking challenge being coordinated by the Wyoming Business Council; and
  • A proposal to design and print promotional brochures.

The group also discussed ways of countering mapping applications like Google Maps that are routing tourists coming from the south and looking for the fastest route to Yellowstone through Burlington, rather than Greybull. One possible solution would be a sign near the Burlington turnoff that promotes Greybull businesses.

The economic development group has chosen a wagon wheel graphic designed by Chris Harwood as a town symbol moving forward.  Wagon wheels will soon be going up around town.

The need for a community bulletin board was also discussed, although a physical location for it has yet to be identified.  The caboose, the rec center, the gazebo in front of the Historic Hotel Greybull and the new parking lot across the street from GHS/GMS were mentioned as ideas.

Lastly, attendees discussed upcoming events, including a grand opening for the swimming pool tentatively planned for June 1, an end-of-summer party featuring barbecue and live music and also a brewfest, possibly in August or September in conjunction with the drag races.